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COMMERCIAL LICENSE CONSULTING

Why Commercial License Consulting?

  • In today’s IT landscape, software licenses are both a major cost driver and an untapped opportunity for savings. Complex licensing terms, opaque vendor contracts, and evolving models such as usage-based agreements make it challenging to stay in control. Without expert guidance, organizations risk overspending, non-compliance, and weak negotiation positions.

  • Our commercial license consulting brings clarity and strategy into this complexity. We create transparency across license agreements, optimize investments sustainably, and strengthen your negotiation power with software vendors — all while reducing financial and compliance risks.

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In a Meeting

What We Do at SAMLICON

  • Negotiation Support & Strategic Contract Advisory
    We guide you through vendor negotiations to secure fair conditions and select the license model that best fits your business objectives. Leveraging our market knowledge and experience, we prepare you for contract renewals, global framework agreements, and large-scale licensing discussions. We also evaluate and optimize license and maintenance agreements (e.g., IBM, Microsoft) and create business cases for new licensing models. We additionally simulate different licensing scenarios (e.g., Cloud vs. On-Prem, Named User vs. Concurrent) to provide quantifiable business-case insights and support data-driven decision-making.

  • License & Infrastructure Analysis
    We evaluate your current licensing and system landscape to maximize the value of your software investments. This includes analyzing license inventories, usage data, and contractual terms to identify cost-saving opportunities and potential compliance risks. Using SAM tools such as ServiceNow or Flexera, we automate data collection and metric calculations to ensure transparency, detect over- or under-licensing, and provide a solid foundation for informed decision-making. Our analysis also covers M&A and organizational changes to assess licensing impacts, integration requirements, and synergy opportunities.

  • Optimization & Cost Reduction
    We design initiatives to reduce license spend, such as consolidating contracts, switching to cost-efficient editions, or decommissioning unused software. To secure ongoing benefits, we implement dashboards and reporting structures for continuous monitoring. Beyond initial optimization, we establish continuous value tracking — measuring realized savings, efficiency gains, and commercial performance over time.

  • Stakeholder Management
    We collaborate closely with IT, Procurement, Controlling, and Legal to ensure a consistent and sustainable license and cost strategy — balancing commercial, technical, and organizational requirements. By combining commercial expertise with technical know-how, we ensure seamless interaction between contracts, processes, and systems. This creates long-term viable solutions that include all stakeholders and reduce complexity across your organization. For executive stakeholders, we translate license metrics into financial steering tools, providing CFO-level reporting for budget predictability and financial governance.

  • Operational License Management & Automation
    We support the ongoing operation of Software Asset Management, including maintenance of the license position, approval processes, reporting, and audit support. Our goal is to move from one-time audit readiness to a managed capability — establishing governance structures, automated validations, and proactive risk monitoring.

    For functional license operations, please see our Software Asset Management & Licensing Services.
    For technical aspects such as license server administration, tool operation, workflows, usage-based reporting, and automation, please see our SAM Process Consulting & System Configuration services.

 

Why SAMLICON?

We combine commercial excellence with technical depth. Our consultants not only understand contracts and licensing models, but also the underlying systems, processes, and data flows. This unique blend allows us to:

  • Secure audit readiness and financial predictability

  • Achieve sustainable cost savings beyond one-off negotiations

  • Bridge the gap between procurement, IT, and finance for consistent strategies

  • Deliver practical, long-term solutions proven in global enterprise environments

  • With samlicon, you gain a trusted advisor who reduces complexity, protects your investments, and ensures that your license strategy supports your overall business objectives.

With our focus on post-deal optimization, scenario-based planning, and financial governance, we ensure that your license strategy remains a living, measurable, and value-driven component of your IT and business architecture. 

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